Happy Friday.

Yesterday, I had a unique experience of speaking in front of 50 magicians at an event my long-time student Brad Ross put on.

Fifteen years ago this month, Brad attended one of my first “Bootcamps” for magicians, became a successful illusionist for Disney, and ended up buying my information business for magicians.

During my presentation yesterday, I taught the principles of direct response marketing and sales. It was ironic that I need to convince the entertainers that their business was no different than any other service business. That’s precisely what I do when I am speaking before other service business owners when I tell my core story about being a successful magician.

The thought most business owners have when hearing a new idea is, “That won’t work for me because…” Successful business owners, on the other hand, think, “How can I make that work for me?”

The truth is that your most significant breakthroughs are going to come from applying ideas and strategies from outside your industry.

At the end of my talk yesterday, I made an offer (Shocking, eh?) to join me on a four-hour live masterclass titled, “Business Breakthrough 2020.” The date is Monday, December 16th. I’ll send you more details next week in case you want to participate.

Okay, Karen and I are about to drive from West Palm Beach to Orlando to check out the hotel where we’ll be holding our first annual mega-event next October.

Have a great weekend.

Dave “H.G. Wells” Dee