Earlier this week, I wrote a little bit about my job at the former GKIC. If you missed it, you can read it here.

I mentioned that I made more money than all of the three C.E.O’s and two out of the three, were not pleased with that fact.

I wasn’t the most popular person among many of the other employees, either. They didn’t like the special “privileges” I had which included working from home, flying first class, and generally being able to do what I wanted when I wanted.

But here’s the thing that none of the employees or C.E.O’s really understood:

The rainmaker is king. 

The person who drives sales and produces the most revenue should be treated differently. Aside from Dan Kennedy, I was the man. Dan’s name and reputation brought the members into the organization, but I was the one who brought in the DEEnero through creating products and selling them.

I’m not bragging but instead stating an important truth: In every business, sales is king.

When the billionaire owner of the radio station, where I worked at many moons ago, came to town, guess who he spent the most time with? If you said “the sales team,” give yourself a gold star. While everyone else who worked for the station played an important role, the sales team was most critical to its success. Without sales, none of the other employees would have a job.

It’s no different in your business, grasshopper. And, if you’re like most of my subscribers, you are the rainmaker. You are the one doing the selling.

So why is it that most business owners work more on their craft then they do on mastering the art of selling?

Sure, you need to be good at what you do, but that doesn’t matter if you can’t turn your prospect into a customer, client, or patient.

Think about it.

Kick butt, make mucho DEEnero!

Dave “Selling Is King” Dee