I’m writing to you from COLD Chicago where I am speaking at the InfoSummit three times over the next three days.
Today I taught an information marketing all day and laid these words of wisdom on the fine folks.
Sell people what they want.
Sounds like common sense but not many people do it it. They either try to sell prospects what they want to sell or try to sell what they believe the prospect needs.
No. Sell people what they want not what they need and then give them what they need while delivering what they want.
Gotta run and make an appearance at a reception. That kind of stuff is not my cup of tea but there will be wine. 🙂
Dave “Words Of Wisdom, Lloyd. Words Of Wisdom” Dee
P.S. Want me to help you increase your sales every month? ‘Tis easy. Go here: