Here’s a question I recently received…
Q: Dave, I’ve heard you talk about using books as lead magnets. I wrote one, but it’s not bringing in any clients. What gives?
A: Ah, the old “write a book and they will come” myth. Hate to break it to you, but just having a book doesn’t mean anyone will read it—let alone book a call with you.
Q: So, what am I doing wrong?
A: A lot of professionals make the same mistakes:
- Your book is too long. If it looks like a novel, no one will read it. Keep it short and impactful—10-30 pages max.
- No one wants your topic. If your book’s title doesn’t immediately grab your ideal prospect and make them say, “I need this!”—you’ve lost them.
- There’s no clear next step. If you don’t guide the reader toward booking a call, they won’t. The best books include multiple CTAs (call-to-action) to schedule a consultation.
- You’re not promoting it properly. A book hidden on your website or mentioned once in an email will not do. You need a system to get it in front of the right people.
Q: So what’s the fix?
A: Use what I call the “Book & Call” Strategy.
Instead of just giving away your book and hoping for the best, you:
- Offer a highly targeted book that speaks directly to your ideal client’s pain points.
- When they opt-in, immediately offer a call as the next logical step.
- Include multiple CTAs inside the book (beginning, middle, and end) to reinforce booking a call.
- Drive traffic to your book using a strategic campaign, not just a “here it is” approach.
When done right, a book can get high-value prospects to schedule appointments.
Q: What’s next?
A: Tomorrow, we’ll cover another little-used but powerful lead magnet.
Stay tuned.
Kick butt, make mucho DEEnero!
Dave “Book Worm” Dee