You’ve probably heard this one before:

• “A webinar is the best lead magnet!”
• “Just run a webinar, and you’ll swim in high-quality leads!”
• “Webinars are all you need to grow your business!”

And while there’s some truth, it’s not the whole story.

A webinar can be a great lead magnet only if set up correctly.

Here’s where most professionals go wrong:

They treat a webinar like a standalone event instead of part of a bigger system.

They think getting people to sign up is enough, but they don’t realize the magic happens after the webinar.

They don’t have a clear strategy for moving attendees into appointments.

Bottom line: A webinar isn’t just a lead magnet—it’s a conversion tool.

If you’re running webinars but not seeing appointments appear on your calendar, the problem is not the webinar itself but how you use it.

Tomorrow, I’ll share one lead magnet that works great for getting high-value prospects to book a call, whether you want to do webinars or not.

Stay tuned.

Kick butt, make mucho DEEnero!

Dave “Webinars The Right Way” Dee