Ah, the good old free report.

It’s been around forever, and there’s a reason for that—it works.

When done right, a well-crafted free report can attract high-quality leads, position you as an authority, and move prospects closer to doing business with you.

But here’s the problem…

Most professionals completely screw it up.

They pour time, energy, and maybe even DEEnero into creating a free report, slap it on their website, and wonder why no one’s biting.

Chances are, they’re making at least one (if not all) of these classic mistakes:

• It’s too generic. If your report could apply to anyone, it resonates with no one. Niche it down and make it hyper-relevant to your ideal prospect.
• The title is weak. The title is everything. It must grab attention and make your prospects feel they must read it.
• No clear call to action. A free report isn’t just about educating—it’s about leading prospects to the next step. If there’s no CTA, you’ve wasted the opportunity.
• It’s too detailed or technical. If your report reads like a college textbook, good luck. Keep it digestible and focused on solving a problem, not proving how smart you are.
• You’re attracting the wrong prospects. A bad free report can bring in leads who will never pay for your services. Ensure it speaks directly to your ideal client—not just anyone with an internet connection.
• It’s just sitting there. Even a great free report will not do you any good if no one sees it. You must promote it with ads, emails, social media, and your website.

If you already have a free report, examine it closely to see if you’re making any of these mistakes. If you don’t have one yet, use this checklist to ensure you create one that works.

Tomorrow, we’ll discuss another powerhouse lead magnet that gets prospects to sell themselves on working with you.

Kick butt, make mucho DEEnero!

Dave “The Free Report Fixer” Dee