In traditional sales training, a lot of time is spent on closing.

You are taught “tricky” ways to get the customer to “sign on the dotted line.”

Yes, the close is critically important. If you don’t close the sale, you don’t put any “DEE-nero” in the old bank account. And as Zig Ziglar points out, “Timid salespeople have skinny kids.”

The problem is the close is over-emphasized in most sales training programs, and the techniques are pushy and feel unnatural.

The secret to closing the sale is knowing your prospect on such a deep level that you can provide them with real solutions to their problems.

Do that, and you don’t need gimmicky closing techniques.

Kick butt, make much DEEnero!

Dave Dee