On my Facebook page, I posted the following question.

“I was a kid riding in the car with my dad when a song on the radio immediately grabbed my attention. More than that, it affected me emotionally.

That song was Maggie May by Rod Stewart.

Since that day, I’ve been a super fan and have been to 30+ of his concerts.

What is the first song or artist who “spoke to your soul?”

What’s important about that?

It’s about the missing element in selling, whether one-to-one or one-to-many – emotion.

Influence happens at an emotional level, not an intellectual one.

If you’re doing a webinar, you want to move your audience emotionally and not speak to them like a professor doing a boring lecture.

If you’re meeting with a prospect, you want to discover the emotional reasons they want you to help them solve their problem.

Do that, and you’ll see your conversion soar.

Kick butt, make mucho DEEnero!

Dave “You stole my heart, but I love you anyway” Dee