Today, I’m doing a sales webinar for a long-time client list.

Zero marketing expenses.

A highly qualified audience.

Best of all, this client will introduce me to her best members, giving me an instant credibility boost.

End result?

This should be a high five-figure payday for both of us.

Now, here’s the kicker…

Any professional can do this.

If you’re spending all your time, energy, and cash trying to cold generate leads when there are people out there who already have relationships with your ideal prospects…

You’re making things way harder than they need to be.

The lesson?

Instead of only relying on your own efforts, find strategic partners—non-competitors—who serve the same type of clients you do.

When they introduce you to their audience, it’s like skipping the line at the club—no cold outreach, no fighting for attention, just immediate trust and credibility.

Actionable Tip:

Make a list of 5-10 professionals who already serve your ideal clients in a different but complementary way. Reach out and propose a simple collaboration—whether it’s a webinar, a joint offer, or a guest training.

If done right, it can be the easiest, most profitable lead-gen strategy you’ve ever used.

And unlike running ads? It costs you nothing.

Kick butt, make mucho DEEnero!

Dave “Making It Rain Without Spending a Dime” Dee