According to the Pharmaceutical Journal, “In 19th century America, snake oil was commonly promoted as a cure-all. It was supposedly produced by boiling rattlesnakes and skimming off the oil that rose to the surface.”

And, “By extension, snake oil salesmen are charlatans who sell such fraudulent goods.”

I assume you’re selling a legitimate service that helps your clients solve problems and get them results.

That’s why you should not use many of the tactics some marketing “gurus” teach.

For example, using false scarcity, fake pricing so you can drop the price, and a stack of inflated-priced bonuses works if you’re selling the business opportunity crowd; you want to avoid using those tactics when selling a professional service or high-end coaching or consulting.

Another example is using the “stack” slide for webinars or platform presentations. That is a popular technique that works when selling online courses, but it looks ridiculous when offering a free discovery call or selling a high-ticket service.

Here’s another thing…

Do you truly want to meet a prospect you need to bribe with some free stuff?

In the same vein, tomorrow, I’ll reveal five common techniques you need to avoid at all costs so prospects don’t label you as a high-pressure, snake-oily salesperson.

To learn more about how to get more meetings with high-quality leads, close more sales, and make more money without working harder, go here: www.davedee.com/vip.

Kick butt, make mucho DEEnero!

Dave “No Snake Oil” Dee