One of my all-time favorite shows is The Honeymooners.
In the episode “Young Man with a Horn,” Alice finds Ralph’s old coronet buried in the back of the closet. That dusty trumpet sets Ralph off on a wave of regret—he starts thinking about all the dreams he abandoned, the things he never followed through on.
He gets discouraged. Feels like his time has passed.
But then something beautiful happens.
A kind older couple who used to live in the building stop by. They see potential in Ralph. They remind him it’s not too late. He still has time. He just needs direction.
That moment fires Ralph up. With Norton’s help, he makes a list of all his strengths and weaknesses so he can improve himself and finally become a success.
What does this have to do with selling?
A lot, actually.
Because just like Ralph, most professionals have way more potential than they realize.
But instead of communicating their true value with clarity and confidence, they go into teacher mode.
They try to prove their worth with endless education.
They make the audience work too hard to connect the dots.
They over-deliver on information and under-deliver on leadership.
The result?
Polite applause. No action. No sale.
Actionable tip:
Next time you prepare a presentation, ask:
“Am I giving them everything I know—or exactly what they need to believe this is right for them?”
One creates overwhelm. The other creates conversion.
Tomorrow, a Sunday Quick Tip to round out the week with one small tweak that makes every campaign sharper and more persuasive.
Kick butt, make mucho DEEnero!
Dave “Still Loves The Honeymooners” Dee