“You don’t understand. Nobody in my industry does it that way.”

“That won’t work for me because my business is different.”

“I have a friend who tried that, and it doesn’t work.”

“I tried it, and it doesn’t work.”

There is so much resistance to trying anything new.

Many people preach “step outside the box,” but most never do it.

Few people will continue to use a strategy if it doesn’t work the first time they do it, even if it’s proven to be wildly effective.

Entrepreneurs will scurry back to the familiar, even if their results aren’t what they want them to be because it’s safe.

It’s safe to do what you’ve always done and to do what everyone else in your industry is doing.

But your biggest breakthroughs and quantum leaps in your profits come from doing things differently.

What is something you’ve thought about doing that could have a significant impact on your business if it worked?

Perhaps you should do it.

Kick butt, make mucho DEEnero!

Dave “Excuses Suck” Dee