The late Gary Halbert was known as the “Prince of Print” and the “World’s Greatest Copywriter.” Both titles he gave to himself.
The first time I met Gary, we were both speaking at an Agora marketing seminar. I started my session and in walked Gary. I was nervous, to say the least. I had studied his materials intently and was a huge fan.
About half-way through my presentation, Gary raises his hand. Uh, oh. He steps up to the mic and says, “I just need to say something.” Double, uh, oh. He continues with, “Out of all of the presentations I’ve seen, this guy really knows what he’s talking about.”
Whew.
Later that evening, I had the good fortune of hanging out with him at the bar where he told entertaining and instructive stories. I didn’t say much nor did I want to.
One of the things that Gary often said was “You are one sales letter away from being rich.” That always stuck me. ONE. Let that sink in for a moment.
He was right, and the truth is you’re just ONE sales presentation away from being rich as well. If you develop ONE kick-butt, webinar or platform sales presentation that rocks it, that’s all you’ll need to transform your business.
The first step in creating that ONE presentation is to download my “7 Figure Sales Presentation Template.” Go here: