Thanksgiving is here—a time for turkey, gratitude, and the occasional awkward family debate. But let me ask you this: are your prospects thankful for you?
If you’re not seeing the steady stream of high-quality clients you deserve, chances are the answer is no. And it’s not because you aren’t great at what you do.
It’s because they don’t know how great you are.
You see, credibility isn’t something prospects magically sense. It’s not like they look at your business card and think, “Wow, this person is the absolute best.” It doesn’t even come from your years of experience, impressive results, or a lengthy list of certifications—not unless you actively communicate it.
And that’s where most people drop the stuffing.
If you’re waiting for your work to speak for itself, you’re essentially hoping your prospects will put two and two together on their own. Spoiler: they won’t.
Your prospects are distracted, overwhelmed, and skeptical. If you don’t clearly demonstrate your credibility—what makes you the one they can trust—you’ll get passed over for someone who does.
But here’s the good news: credibility isn’t just about what you’ve done. It’s about how you position yourself. How you show up in your marketing. How you create trust before they ever meet you.
And when you get this right, it’s like the ultimate Thanksgiving meal: satisfying, memorable, and something they’ll keep coming back for.
If you want to learn how to make prospects grateful they found you—and ready to become clients—then the December issue of the Inner Sanctum Sales & Marketing Newsletter is your golden ticket.
This issue dives deep into cracking the Credibility Code, helping you turn trust into consultations and consultations into clients.
To subscribe in time to get the next issue, go here:
Kick butt, make mucho DEEnero!
Dave “Have A Happy Thanksgiving” Dee