When I break my own rules, I usually end up regretting it.

At the S3 Summit, we sold a one-year program titled “The League Of Extraordinary Entrepreneurs.” I made it crystal clear what the program was about, who it was for, the features and benefits, etc.

Because the program had a significant investment, we had a virtual “room” where attendees who watched online could ask questions. My son Zac managed it.

One guy asked a ton of questions, questions that were answered multiple times during the presentation. He then asked the same questions again. Then he wanted to talk to me. Then he insisted that he immediately call Julie, my partner in this program.

My first instinct was not to let him join. I knew he was going to be in trouble. I knew it. Maybe it was fatigue from the event or my mind being on my next presentation, but I didn’t strongly voice my opinion, so we accepted him into the program.

I’m sure it won’t surprise you that he canceled before the program officially started but after he got his consulting call with Julie.

He’s been banned from getting my DEEmails and buying from me again. I don’t want folks like that poisoning my well of superior subscribers, customers, and clients.

Remember, you are the king or queen of your domain. You don’t have to accept clients who think you will cause trouble. You can also fire clients who are a pain and take up too much of your time. By the way, this “rule” applies even if you are struggling to get clients. Even though telling a prospect to “take a hike” is difficult, the benefits far outweigh the negatives.

Kick butt, make mucho DEEnero!

Dave “Buh, Bye” Dee