True story…

Kalia and I touched down in Atlanta for a wedding on Sunday, and I went to the carousel to grab our bag. Now, I pride myself on being an observant guy, so when I saw what looked like my suitcase, I thought, “Got it—let’s go.”

But once we got to the hotel, I popped open the top, and… there they were: women’s toiletries.

Yep, I had someone else’s bag. I was on the phone with Delta customer service, trying to track down my actual bag. After an hour, the only solution was to make the hour-long Uber trip back to the airport to swap it out.

Here’s the thing: sometimes, no matter how well we think we’re prepared, we miss the mark.

This happens all the time in client meetings. You walk in ready, thinking you know exactly what will resonate, but somehow, the conversation goes sideways, and you walk out without closing the sale.

What if there was a 5-minute way to ensure you’re on track and turn more of those prospects into clients—without having to learn any new sales techniques?

That’s exactly what I’m sharing in the 5-Minute Meeting Preparation Formula inside November’s Inner Sanctumnewsletter. It’s a super-simple prep process that makes sure you’re speaking to exactly what clients care about—so you convert more prospects with ease.

Quick Action Step: Before your next meeting, take just one minute to ask yourself, “What’s the single biggest outcome I can help this client achieve today?” Use that as your guide, and stay laser-focused on it.

Want the full 5-step formula? It’s in November’s issue, but you need to be a member to get it, and the deadline to join is October 31st.

Don’t miss this chance to boost your close rate—go here for details: www.davedee.com/innersanctum

Kick butt, make mucho DEEnero, Dave “Bag Swap Survivor” Dee