Regardless of your product or service, you must first sell YOU.

The first step is knowing who you are and putting your personality into everything you do. You need to amplify parts of who you are and infuse them into every marketing piece you create and every sales presentation. You want your prospects, customers, clients, patients, or members to identify with you and get to know you.

There will be people who don’t resonate with you and some who don’t like you. But not to worry, because you will attract and maintain a loyal following who will buy from you and refer you to other like-minded folks.

Adding personality to your marketing and sales processes is a game changer and is becoming increasingly important with increased competition.

Kick butt, make mucho DEEnero!

Dave “Who are you? Who, who, who, who?” Dee