Being the horror movie aficionado I am, I dragged my son to see the movie Terrifier 2 when it came out.

It was disgusting.

Even for someone like me, who loves a good scare, it was way over-the-top vulgar.

Now Terrifier 3 is coming out, but guess what? We won’t be seeing it.

What does that have to do with your business? Well, sometimes less is more. Going too far—whether in a horror movie or in your marketing—can have the opposite effect of what you’re trying to achieve.

Your action step? Keep your messaging simple and clear.

When you’re trying to convert leads into consultations, don’t overwhelm prospects with too much information or too many options. It’s tempting to throw everything at them in hopes something sticks, but the truth is, simplicity works better.

Here’s how you can do it:

• Focus on one clear offer: Instead of bombarding your prospects with all the ways you can help them, give them one clear, irresistible reason to schedule a consultation.
• Cut the fluff: Get straight to the point. Your prospects are busy, and they don’t need (or want) to wade through unnecessary details. Show them the value you can provide, and then guide them to book that appointment.

Just like David and I know when a horror movie’s crossed the line, your prospects know when your message is overcomplicated. Keep it simple, keep it clean and focus on the outcome your prospects is looking for.

Kick butt, make mucho DEEnero!

Dave “Sorry Art The Clown” Dee

P.S. If you want actionable tips on getting more appointments with quality leads, Join my 5-minute Daily DEEmail list and get a free digital copy of my premium print newsletter at www.davedee.com.