I just finished reading Mary Shelley’s Frankenstein. Although I’ve seen the Universal movie multiple times, I have never read the original book. It’s almost as if the story wasn’t the same!
Does it ever feel like your marketing has turned into Frankenstein’s monster? You cobble together bits and pieces—an email here, a webinar there, maybe a social media post for good measure.
And then, instead of attracting high-quality leads, it lurches off in a direction you didn’t plan, scaring off prospects instead of bringing them closer.
The problem? Lack of a Powerful Narrative.
One of the keys to the Supreme Lead machine method is weaving a story that resonates with your audience. It’s not enough to throw out random tactics or stats. People don’t connect with data; they connect with stories that touch their emotions and show them you get their struggles.
Here’s the thing: your audience doesn’t care about how awesome you are. They care about whether you understand their challenges.
That’s where a well-crafted origin story comes in.
A good origin story does two things:
- It shows your audience you’ve been where they are.
- It demonstrates how you’ve found the solution they need.
Without it, your marketing can come across as cold, disjointed, and unrelatable—like Frankenstein’s monster stumbling through the woods. But with the right narrative, you create an emotional connection that draws your prospects in and keeps them engaged.
So, here’s your task: Look at your current marketing. Does it tell a cohesive, compelling story about why you do what you do and how it benefits your audience? Or is it just a patchwork of “look at me” tactics?
If it’s the latter, it’s time to breathe life into your messaging with a narrative that makes prospects feel like you understand them—and that working with you is their logical next step.
Kick butt, make mucho DEEnero,
Dave “Master of Marketing Monsters” Dee