Last week, I attended a lecture by one of the world’s foremost biohacking doctors. This guy has spent his career figuring out how to extend life, optimize health, and push human performance beyond what most people think is possible.
His research is cutting-edge. His results are undeniable.
But when I talked to him after, he said something fascinating:
Traditional doctors don’t like what he’s doing.
They resist his recommendations. They dismiss his results. They tell patients his methods are unproven, even when the data says otherwise.
Why?
Because what he teaches challenges the status quo.
And that made me think about selling.
Most people are still stuck using outdated, pushy, hard-closing techniques because that’s what’s always been done. But those methods don’t work today—especially if you’re a professional selling high-value services.
If you want to book more high-quality clients, you can’t rely on old-school tactics that make you look like everyone else in your industry.
Instead, you need a presentation that naturally leads prospects to say “yes”—without pressure, without manipulation, and without feeling awkward.
Kick butt, make mucho DEEnero!
Dave “Challenging the Status Quo” Dee