Picture this:

You’re deep in the Amazon rainforest, and suddenly, you hear a rustle in the leaves. Out of nowhere, a vampire bat swoops down and latches onto its target. It doesn’t waste time fluttering around—it goes straight for the jugular and gets what it needs in one efficient move.

Now, what the heck does this have to do with your business? (Glad you asked.)

When it comes to getting clients, you could learn a thing or two from our nocturnal blood-sucking friends.

You see, most people waste too much time fluttering around, chasing after one lead at a time like they’re swatting at mosquitoes. They’re stuck in this endless loop of sending emails, making calls, and playing calendar tag. But here’s the thing: you don’t have to operate like that.

Enter the magic of one-to-many selling.

Think of it like hosting a big dinner party (except, you know, without the blood). Instead of trying to woo your prospects one by one, you gather them all in one room (virtual or in-person) and deliver your message with impact. It’s efficient, powerful, and way more fun than trying to close clients in the dark.

Here’s why it works:

• You become the “go-to expert”: When people see you speaking to a group, they automatically see you as the authority. You’re not just another voice in their inbox—you’re the person with answers.
• You leverage group energy: Prospects are more likely to take action when they see others doing the same. There’s a natural momentum that builds in a group setting, making it easier to get those consultations booked.
• It’s a better use of your time: Why talk to one person when you can speak to 20, 50, or even 100 at once? You’re doing the work once but multiplying the results.

Here’s your action step: Set up a one-to-many presentation (a webinar or in-person workshop) where you can connect with your prospects in a meaningful way. Focus on solving a big problem they’re facing, deliver value, and then offer a clear next step—a consultation with you.

You don’t have to flutter around like a bat out of hell chasing one lead at a time. Instead, swoop in, deliver your message, and get those appointments booked.

Kick butt, make mucho DEEnero!

Dave “Mr. Weird Analogy” Dee