In one hour I need to put on my make-up.
No, it’s not something I do every day. Today I have a day full of filming videos for a product launch happening in the fall and Leslie, my favorite make-up artist is going to try her hardest to make me look good which is not an easy task.
Anyway, today’s message is going to be short and sweet so I can get ready for what is going to be a long, albeit fun day.
We all know that scarcity helps sell products or services. If something is in limited supply, then our audience has an internal pressure to buy now because they fear missing out.
I will often use time-based and limited number-based scarcity when selling live on stage or live online.
For example, tomorrow Dan Kennedy and I doing a live training titled “Growth Hacks: 12 Strategies For Doubling Your Profits Right Now.” Although this is four-hours of content, I do want people to buy the recordings so I will be offering $100 off the price if people buy it during the livecast AND a special bonus only available to the first 200 people who buy during the livecast.
By combining both time-based and number-based scarcity, I amp up the internal pressure to buy now. Of course, this strategy backfires big-time if the core product you’re selling blows chunks because refunds will be pouring in. This is why many launch products have such a huge refund rate. You’ve got to deliver the goods.
Which is the beauty of the format we’re using for Growth Hacks. The audience sees the actual product being created. They already know what they’re getting and that it’s dynamite.
Okay, time for me to hop in the shower and get ready.
Make it a GREAT day and as always…
Kick butt, make mucho DEEnero!
Dave “Mr. Revlon” Dee
P.S. If you haven’t registered for the Growth Hacks live training, you should for two reasons. First, this is going to be AWESOME content you get for nada. Remember, we are actually creating a product out of this broadcast. Second, you can see the structure of how I actually sell the product to viewers without really selling. Register here.