Most presenters speaking to sell design their presentations as if they were getting paid by ticket sales, creating a content-rich presentation and then slapping on a close at the end. That is no good.
While there are other methods for delivering content that sells, two of the best are:
- Telling people what to do but need to know how to do it. By the way, this is valuable because most folks don’t even know what to do. But if people want to get the “how to,” they must buy your product or service.
- Giving useful but incomplete information. For example, tell your audience that there are five key things they need to do to achieve the result they desire. Then go over ONE of them in detail. Your audience will want to know the other four if it’s done properly. To quench that desire, they need to buy your product or service.
Enjoy your weekend.
Kick butt, make mucho DEEnero!
Dave “Teaching Is Not Selling” Dee
PS: I have a small group workshop starting on Monday… … We’ll spend six weeks creating a complete evergreen client attraction machine with a one-to-many sales presentation at its engine.
Would you like to join us?
Just send an email to firstname.lastname@example.org and put “One-To-Many” in the subject line, and I’ll get you the details 🙂