I’ve been diving into Digital Minimalism by Cal Newport, and one of his key concepts—conversation-centric communication—hit me like a ton of bricks.

In short, we rely too much on digital tools to replace real conversations instead of using them to enhance them.

I see this all the time with professionals trying to grow their businesses.

They set up automated email follow-ups, drip campaigns, and chatbots, hoping technology will do the heavy lifting. While automation can be helpful, it’s no substitute for actually picking up the phone and having a real conversation.

Because here’s the truth:

Most prospects aren’t ignoring you because they’re not interested. They’re ignoring you because they don’t feel connected to you.

And nothing builds trust faster than a personal touch.

You instantly separate yourself from the pack when you call a prospect—just to check in, answer a question, or offer insight. You’re no longer just another email in their inbox. You’re a real person, someone they can trust.

Actionable Tip:

Take five minutes today to reach out to a lead or client personally, not with a sales pitch—just a short check-in. “Hey [Name], just wanted to follow up on [topic]. Let me know if you have any questions or if I can help.”

You’ll be amazed how a simple human conversation can turn a cold lead into a serious prospect.

Kick butt, make mucho DEEnero!

Dave “Minimalist, but not with DEEnero” Dee