Do you know what kills a sale before it even starts?

No, it’s not price objections.

It’s not that they “need to think about it.”

It’s not even that they’re not the right fit.

It’s this:

They don’t know why they’re meeting with you in the first place.

That’s the silent killer.

If the person showing up to your consultation is thinking:

• “Is this just a free coaching session?”
• “Are they going to try and sell me something?”
• “What exactly are we doing on this call?”

…you’re already in trouble.

Because the minute someone is confused or unclear, they default to distrust. And good luck closing from there.

This happens all the time.

I had a client getting a decent number of consultations booked—but they were going nowhere. Lots of “Let me think about it” and ghosting.

The fix?

We clarified the positioning of the call in all the pre-call messaging.

• What the call was (a diagnostic session to see if there was a fit)
• What it wasn’t (a freebie brainstorm or therapy session)
• And what would happen if it made sense to move forward

Result?

More appointments… with people who showed up ready to talk business.

Today’s tip:

Check the email or confirmation message people receive after they book with you. Does it clearly explain what the call is for, what they’ll get out of it, and what might happen next? If not, fix it. Clarity is credibility.

Kick butt, make mucho DEEnero,

Dave “You Got To Be Clear To Be Kind” Dee