There’s a myth floating around that’s keeping business owners stuck, and it’s time to call it out.

It goes like this: “If someone is interested, they’ll reach out when they’re ready.”

Sounds logical, right? But here’s the problem…

People don’t just reach out when they’re ready. They get distracted. They hesitate. They put things off—even when they want what you’re offering.

This is exactly why so many business owners think they have a lead generation problem when what they really have is a leads-to-appointments problem.

If you’re getting leads but not converting enough of them into actual conversations with ready-to-buy prospects, it’s not about getting more leads—it’s about making sure the right ones take action.

You want a system that doesn’t just bring leads in the door—it moves them through a process so they arrive at your appointment already pre-sold on working with you.

Here’s one quick tip to stop leads from slipping through the cracks:

Never let a lead leave the page without a next step.

Instead of just collecting an email and hoping they book a time, add one simple call-to-action right on your confirmation page:

“Your spot is secured! Now, let’s make sure you get the most out of this—book a quick strategy call here.”

This one tweak can turn your lead capture into appointments with prospects who have a problem they want to solve immediately.

Kick butt, make mucho DEEnero!

Dave “Not Leaving It to Chance” Dee