You’ve been lied to.
There’s a myth floating around that your results alone will speak for you. That if you’re good at what you do, your credibility will shine through, and clients will just know you’re the best choice.
Wrong.
Prospects don’t automatically trust you just because you’re good at your craft. They trust the story you tell about who you are and why you’re the right person to solve their problem.
Without that story? Your competitors—many of whom aren’t as good as you—will keep eating your lunch because they’re louder, more strategic, and unapologetic about promoting themselves.
Here’s the uncomfortable truth: Credibility isn’t just earned. It’s communicated.
So if you’ve been hiding behind your qualifications and expecting people to notice, it’s time to stop. Credibility isn’t passive—it’s active. It’s something you build brick by brick and shout from the rooftops.
In December’s Inner Sanctum Sales & Marketing Newsletter, I’m cracking the Credibility Code and showing you exactly how to become the authority in your field.
Here’s a taste of what’s inside:
- The common credibility killers lurking in your marketing that make prospects hesitate.
- Why being humble isn’t helping you. You don’t have to brag, but you do have to stand out.
- How to build instant trust with strangers before you even meet them.
- The magic of a “signature credibility piece.” Have one, and you’re the obvious choice. Don’t, and you’re just another option.
- How to make referrals automatic. Credibility isn’t just for prospects—it works wonders with your network too.
Your job this week: Take a hard look at your marketing. Where are you assuming people “just know” how great you are? Fix that.
This issue of the Inner Sanctum is your playbook for turning prospects into clients before you even say hello.
To get December’s edition before it’s gone, head here now to join the Inner Sanctum.
Kick butt, make mucho DEEnero,
Dave “Credibility Is King” Dee