You already know that trust drives sales.

But here’s what most professionals miss:

Your origin story—done right—is one of your most powerful persuasion tools.

Not the “I started my business in 2003…” version.

I’m talking about a strategic story that:

• Creates an emotional connection
• Frames your expertise
• And positions you as the obvious choice.

When we workshop this inside the E7 Client Accelerator, I see even seasoned professionals struggle because no one’s ever taught them how to build a story that sells without sounding like a résumé.

If you’re not sure you’re origin story is doing its job, use the 7-Point Origin Story Checklist:

• Does your story start with a relatable struggle or moment of truth?
• Do you clearly communicate what wasn’t working and why?
• Is there a breakthrough—something that created a shift?
• Does it explain why you do what you do (and for whom)?
• Does it reinforce your authority without bragging?
• Does it make your process feel earned, not invented?
• Does it naturally lead to your current value proposition?

If you missed more than one, your origin story is probably costing you trust, resonance, and sales.

Actionable tip:

Revisit your origin story this week—not to tell a better story, but to engineer a stronger buying environment.

Tomorrow, I’ll share the story of the first time I was asked to speak and sell from one of Dan Kennedy’s biggest stages—and how I completely bombed and how that day changed everything for me.

Kick butt, make mucho DEEnero!

Dave “Story That Sells” Dee