The goal I have in working with you is for you to dominate. When someone in your target market thinks of your professional category, I want them to think about you.

Total top of mind consciousness is what we’re after. If you achieve that, you won’t have to worry about attracting clients, and fee resistance will go down.

One of the ways to do this is by using the “MMM” strategy.

“Multiple Media Marketing.”

The concept is self-explanatory. You use multiple media to attract clients. There are many reasons or doing this, but one of the key ones is that people process information in different ways. Some folks like to read, others like to listen, and others want to watch.

For example, I have a difficult time watching long video sales letters. I’d prefer to read a sales letter. Does this mean you shouldn’t use a video sales letter as part of your media mix?

Of course, not. A well constructed “VSL” can make your phone ring with prospects who want to meet with you. But, you also want the same message in written form as well and, maybe, even as an audio recording—same message. Different media to deliver it.

At the S3 Summit in October, we’re going to take a deep dive into this topic and give you a strategic blueprint specifically designed to sell professional services.

Tomorrow, I’m releasing tickets with an extraordinary, albeit, limited-time offer. Watch your inbox.

Kick butt, make mucho DEEnero!

Dave “Media Mogul” Dee

P.S. If you already purchased tickets to the S3 Summit, you’ll automatically receive any additional bonus gifts I offer. When you take immediate action with me, you get rewarded. 🙂