Quick tip for you this Sunday…

It doesn’t matter how valuable your lead magnet is. If the title doesn’t grab your ideal prospect’s attention and make them think, “I need this,” it won’t get downloaded, watched, or read.

A white-hot title is what makes the difference between a lead magnet that collects dust and one that pulls in high-quality prospects who are eager to take the next step.

A few ways to make your title irresistible:

• Call out your ideal prospect. (For Financial Advisors: The 5-Step Plan to Double Your AUM in 12 Months)
• Promise a specific result. (How to Cut Your Tax Bill in Half—Legally)
• Create curiosity. (The One Pricing Strategy That Adds $50K to Your Bottom Line)

Most professionals spend all their time on the content and throw together the title as an afterthought. Big mistake.

Before you create any lead magnet, spend time crafting a title that makes your perfect prospect stop, lean in, and say, I need to check this out.

Kick butt, make mucho DEEnero!

Dave “It’s Beach-Time Baby” Dee