Karen and I are in Los Angeles for one of my famous four-hour launches with my private client Michael “The Rozman” Rozbruch. We spent Saturday through Tuesday at a beach resort in Hermosa and went to the Magic Castle on Sunday.

The Magic Castle is the world’s most famous and exclusive private club for magicians in the world. It has a first-class restaurant and shows performed by the greatest magicians in the world. However, you need to be a member or be invited by a member to get in. It’s not open to the general public. (A big thank you to my man Cliff G. for hooking us up with an invitation.)

After I got the invitation code, I was on hold for 30 minutes to make the reservation because there were 30 people in front of me. The Magic casual has a strict dress code: Jacket and ties for men. No jeans, shorts, etc. If you cancel your reservation, they charge you a fee which you agree to on the phone. There is no photography unless their in-house photographer does it. Oh, and as you probably guessed, it’s not an inexpensive night out.

All of the above rules and regulations and others I didn’t tell you make it that more prestigious and exciting to go. Since not everyone can get in, and once you do, you need to follow a code of conduct, this makes the Magic Castle more desirable. It’s human nature for people to want what they can’t get.

So, what rules of engagement do you have for people to do business with you?

Inner Sanctum VIP and Private Client Dan Cuprill insists that his prospects watch a feature-length recorded webinar after scheduling a call with him. The webinar explains what he is selling and what the price is. Dan reports that his prospects cancel the call, which is okay with him, or the sale is pretty much closed when they talk.

If you don’t have rules, regulations, or processes that your prospects must adhere to, you will be viewed as a commodity, not respected, and won’t be as in demand and desirable as you could be.

Kick butt, make mucho DEEnero!

Dave “We Had A Blast” Dee