Most professionals use the same old lead magnets—free reports, checklists, and webinars. But there’s one under-the-radar tool that serious prospects love: the white paper.

Now, let’s clear something up. A white paper is NOT the same as a free report.

A free report is short, easy to consume, and designed to educate and persuade while leading directly to your call to action.

On the other hand, a white paper is more in-depth, backed by data, research, and case studies, and is intended for serious prospects who want to understand a problem in detail before making a decision.

Why does this matter?

Because serious prospects love white papers.

Unlike fluffy blog posts or “5 Secrets” eBooks, a well-written white paper:

• Positions you as a trusted authority. It’s not hype; it’s insight.
• Attracts highly qualified leads. People willing to invest time in a white paper are often willing to invest in solving their problems.
• Moves prospects closer to a decision. The right white paper answers key objections before they ever get on a call with you.

The problem?

Most professionals ignore them because they assume:

• “No one reads them.” (False.)
• “They’re too long.” (They don’t have to be.)
• “Only tech companies use them.” (Tell the lawyers, consultants, and financial pros to crush it with them.)

So here’s your action step:

Instead of creating another free guide, consider creating a short, powerful white paper addressing your ideal client’s biggest pain point. Make it a must-read.

It doesn’t have to be 20 pages—5-7 will do if it’s filled with real insight.

Tomorrow, we’ll discuss another under-the-radar lead magnet that professionals often overlook.

Talk then.

Kick butt, make mucho DEEnero!

Dave “Love The Beatles White Album” Dee