Let’s talk about something that breaks trust—fast.

And most people never see it coming.

It’s not lying. It’s not pressure. It’s not even price.

It’s needing the sale.

That subtle scent of desperation?

Prospects can smell it a mile away.

Even when you think you’re hiding it behind a smile and a “Just following up to see if you had any questions…” email.

Here’s the truth:

You can’t fake certainty.

When you don’t fully own your value…

When you need them to say yes…

When your voice gets tight because you’re hoping, praying, wishing they buy…

You’ve already lost the frame.

And the sale.

Because the second they sense that your outcome is tied to their decision, you’ve made them the alpha.

And leaders don’t follow followers.

The fix?

Own the result you deliver. Fully.

Then walk into every call with the mindset of:

“Here’s what I do. Here’s who it works for. I’d love to help if it’s a fit—but I don’t need you.”

That’s not arrogance. That’s professional detachment.

And it builds more trust than any “value stack” ever will.

Action step:

Before your next call, remind yourself: They need a solution. I offer a proven one, and I am the very best at providing it. This is an invitation, not a chase.

That’s how you shift from closing deals…

To leading decisions.

Tomorrow: A quiet question I ask that instantly reveals how qualified the prospect really is.

Kick butt, make mucho DEEnero!

Dave “Trust Ain’t Chasing” Dee