At the airport, I see this dude getting on the plane in a swimsuit and flip-flops. Are you kidding me?

Come on, man, how about a little respect?

It used to be that men would wear suits on the plane, especially if they were flying first-class. Today, I feel lucky if the guy beside me is wearing shoes.

So other than writing this as my therapy, what does it do with sales presentations? A lot, kemosabe, a lot.

How you dress has an impact on how you close.

You see a lot of speakers these days wearing jeans and untucked shirts. While this works for some of them, in environments where they are very well known, it is detrimental to 99% of everyone else.

Wearing a suit and tie when selling from the stage will increase your closing percentage. A suit with a dress shirt and open collar is also okay, but a tie is even more powerful. And “powerful” is the keyword.

To persuade and influence effectively, you must be in a position of power, and you want to use every symbol at your disposal to project that image of power. I’ll be talking about symbols a lot next week.

One last message to the dude wearing the swimsuit:

Until they install swimming pools on a plane, put on some damn pants.

Kick butt, make mucho DEEnero!

Dave “Put on Some Pants” Dee

P.S. The best way to increase your profits without spending another dime on marketing is to turn more prospects into clients when you meet them.

Plus, if you have a streamlined sales process, you close sales faster and easier.

That’s why I’m doing a three-day intimate group “Sales Mastery” workshop in a few weeks.

If you want to close more sales and like to join us, send me an email at dave@davedee.com, and I’ll get you the details.