I need to get something off my chest.

Why… WHY… are people still buying that god-awful, shelf-stable, powdery excuse for cheese in the green cylinder?

You know the one.

Parmesan, they call it.

Friends of sprinkle that stuff on their pasta like it’s actual food.

Meanwhile, Kalia and I always keep a block of Parmigiano Reggiano in the fridge.

You want a meal to sing?

Grate the real stuff.

You want people to trust your expertise?

Don’t serve them powdered cheese.

(Okay, that last line was a metaphor. Sort of.)

Here’s the business lesson: If your messaging, branding, or client experience feels “off the shelf,”… you will blend into the bland.

Prospects can smell the processed stuff from a mile away.

One quick fix: Look at your lead magnet or welcome email. Does it sound like you? Or does it read like it was scraped from ChatGPT and left in the sun too long?

If it’s not freshly grated and distinctly yours, it’s time for a rewrite.

Kick butt, make mucho DEEnero!

Dave “No Green Cylinder Allowed” Dee