Every marketing sage on the planet talks about how you need to develop an irresistible offer when generating leads.

Not only do I agree, I’ve taught that philosophy too, but here’s the wrinkle to it, my fine feathered friend:

Your irresistible offer needs to attract the right type of buyer.

For example, an irresistible offer when offering a consultation would be a free consultation plus a gift card. (That is an actual lead generation offer I’ve seen used by folks selling professional services!)

Sure, you’ll probably generate many leads with that offer, but odds are they won’t be the right leads, and you’ll be frustrated by having to deal with “freebie-seekers” all day.

Your offer needs to be irresistible to the right buyer.

My small group workshops, where we create powerfully persuasive presentations to sell your products, services, or ideas, are not inexpensive. If I sold the three-day workshop for $100, I’d have a ton of takers, but I’d have the wrong people in the room. I priced it not so the investment is irresistible but so that the OUTCOME for the right buyer (a “player,” as the late, great Gary Halbert would call them) is irresistible.

Think carefully about your offers and make them magnetically attractive to the right people while repelling all others.

Kick butt, make mucho DEEnero!

Dave “Attract The Right Clients” Dee

P.S. Amongst a slew of significant changes happening in August with the Inner Sanctum VIP membership is adding a LIVE monthly, member-only master class with open Q&A at the end.

These are no “fake” master classes designed to sell you something but true deep dives into topics that will help you grow your business in less time.

I’ll send you details about September’s master class later today.