Shockingly, last night Karen suggested we go to a horror movie for Halloween.
Say what?!
She claims not to like scary movies but I’m not so sure.
Anyway, we ended up going to see the remake of “Suspiria.” If you’re a fan of the genre, you should check it out. Karen “I Don’t Like Horror” loved it.
While I was waiting in line to get a beer and a large bucket of corn, (God bless the dude who thought of putting beer in theaters), I overheard this guy placing his order.
He looked at the vast menu of movie theater goodness, couldn’t make a decision, and finally said, “Oh, you guys make it too easy to order. I’ll just get the large Coke and large popcorn combo.”
So many salient sales points can be made but here’s one on ’em:
Package selling.
A big mistakes speaker’s make is offering al a carte options. The late, great Zig Ziglar did this early in his career. You could go to the back of the room and buy a book or choose from one of his many audio programs.
The problem with letting people choose in a speaking to sell scenario, is many people will opt for the cheapest option.
Audience members want to leave the presentation with a “piece” of the speaker. If they can do it by just buying a book, that’s what they’ll do.
On the other hand, if there is only a package of material, then then many of those same audience members who would have opted for the book, will buy the big package.
Because I’m psychic, I can hear some readers thinking. “Okay Dave, that’s cool but I don’t speak to sell.”
First, if you are thinking that, you SHOULD be speaking and doing webinars, regardless of what your business is.
Second, package selling can be applied to nearly every business on the planet and can dramatically increase your profits.
Years ago when I was the number one licensee for Dan Kennedy products, I had a “Whole Enchilada” package for sale on my website for $9,995. I would sell one of those bad boys every month.
My beloved fine-dining tasting menus are nothing more than a package of food and drinks.
If you want to instantly increase your PROFITS without having to spend more money on marketing, then put together some package options and start offering them to your customers, clients, or patients.
Dave “Damn, This Was A Valuable Email” Dee
P.S. Hey, it’s time for you to upgrade your status to VIP. For the cost of less than a fancy coffee a day, you could be getting the very best information and tools for increasing your sales and PROFITS. If that sounds good to you, go here now: