About 13 years ago, I was hosting a marketing event when a man named Michael Rozbruch approached me during the cocktail hour.

He had just walked away from a $25 million business. (Why he walked away isn’t my story to tell—but it was bold, and it was necessary.)

He asked for my advice on what to do next, and I didn’t hesitate.

“Teach others how to do what you did.”

Michael took that advice and ran with it.

Today, he and his wife Roslyn, who are now dear friends and private clients, run a multi-million-dollar business serving tax resolution professionals across the country.

They’ve built something meaningful. Profitable. Respected. And loved by the people they serve.

And it all started with a clear decision—and a willingness to lead from experience.

Actionable tip:

Most professionals downplay what makes their story extraordinary.

They focus on credentials. Or their method. Or what they do.

Instead, take a moment today to write down your “why this, why now” story.

• Why do you do what you do?
• What hard-earned experience gives you the right to lead?
• What pain have you solved, process have you mastered, or result have you created that your ideal clients desperately want?

Then look at your current messaging. Is that story front and center?

Because it should be.

The right story, told with clarity and conviction, doesn’t just attract leads. It positions you as the only logical choice.

Tomorrow, I’ll show you how to sharpen that story into a message that cuts through the noise and makes the right prospects say, “I need to talk to you.”

Kick butt, make mucho DEEnero!

Dave “Bold Moves” Dee