My stepson Drew is writing his personal statement for college applications. He asked me to read it, and quite frankly, it wasn’t well written.

Here is the advice I gave him that applies to all forms of persuasive writing.

“Drew, excellent writing comes from the heart and not the head. It’s not about technique or trying to be clever. It’s about being vulnerable and letting your authentic voice come through.

I am more than happy to re-read your personal statement and help you, but I don’t want to read a first, second, or even third draft. I want you to pour your heart into it. Polish it. Give me something incredible. Something that matches your immense talent.

Here’s a pro tip: write a draft and then walk away from it for an hour. Then read it out loud. Anytime you stumble or when something doesn’t sound right, stop and rewrite. Lather, rinse and repeat until it flows smoothly and you feel good about it.”

I think that bit of advice is a good reminder for all of us.

Kick butt, make mucho DEEnero!

Dave “Write From The Heart” Dee