For Mother’s Day, I decided to make Kalia a five-course Italian dinner.

Started with grilled artichokes and a homemade garlic lemon aioli (big hit).

Then I whipped up a blistered tomato and basil pasta that might’ve brought a tear to an old Italian nonna’s eye.

And just as I was getting ready for the main course—boom.

Kalia tapped out.

Too much. Too soon. Too full.

(I don’t blame her. The portions weren’t exactly “Michelin minimalist.”)

She did rally for dessert, though.

But here’s the lesson…

When you try to give people everything at once—even with the best intentions—they shut down.

And it’s the same when you’re leading a prospect through your process.

Leadership isn’t about overwhelming with value.

It’s about guiding the pace.

Clarity, not complexity.

Decisions, not digestion.

Actionable tip:

When you’re designing your process or sales flow, ask yourself:

“Am I giving them just enough to move forward—or am I feeding them a five-course meal when all they needed was the appetizer?”

A good leader knows when to stop talking.

And that’s what makes people hungry for the next step.

Kick butt, make mucho DEEnero!

Dave “Full But Focused” Dee