Omakase is my favorite way to eat sushi.

You don’t order from a menu.

You don’t make decisions.

You just sit back and let the chef—usually a master with decades of training—serve you exactly what’s fresh, seasonal, and perfect.

Kalia and I have done omakase in high-end spots all over.

It’s never cheap. But it’s always worth it.

Here’s why I bring it up…

When your business is built right, your client experience feels like omakase.

There’s no guessing. No “what do I get?” questions.

The right clients show up pre-sold, trusting your expertise, and ready to follow your lead.

The wrong clients?

They’re filtered out before they ever get to the table.

Actionable Tip: Take a hard look at your current process. Is your client journey intentional, or are you asking prospects to pick from a menu of confusing options? Clarity isn’t just a courtesy. It’s a conversion tool. Simplify. Pre-frame. Lead.

Tomorrow: I’m going to say something nice about a team I hate and why they’re a prime example of what it looks like to run a championship-caliber business.

Kick butt, make mucho DEEnero!

Dave “Omakase” Dee