Every Valentine’s Day, I skip the overpriced prix fixe menus and make Kalia a romantic dinner at home.

I might not be Gordon Ramsay, but I’m damn good.

(Not to brag, but my meatballs could make a grown man weep.)

And here’s the thing—a real connection isn’t about flashy gestures—it’s about consistent effort.

That applies to sales just as much as it does to relationships.

So many professionals try to “close” a deal on the first conversation, treating prospects like a one-night stand instead of someone they want a long-term relationship with.

Here’s what they get wrong:

• They push too hard, too fast, making prospects put up walls.
• They don’t nurture leads, so when the prospect is finally ready, they’ve forgotten all about them.
• They use generic, one-size-fits-all pitches instead of understanding what the prospect really wants.

The professionals who win? They know that selling is just helping people make the best decision for themselves. And that takes a process.

You need a way to warm up your leads, build trust, and position yourself as the only logical choice before you ever speak to them.

Here’s a quick tip: Your best clients need time to decide. Stay in touch, provide value, and be there when they’re ready.

Kick butt, make mucho DEEnero!

Dave “Love & Sales” Dee