The answer to this question is mission critical to you success: Who are you?
Regardless of what your product or service is, you must first sell YOU.
The first step is knowing who you are and putting your personality into everything you do. You need to amplify parts of who you are and infuse them into every marketing piece you create and every sales presentation you do. You want your prospects, customers, clients, patients or members to identify with you and get to know you.
There are going to be people who don’t resonate with you and some that downright don’t like you. But not to worry, because you will attract and maintain a loyal following who will buy from you and refer you to other like-minded folks.
Rush Limbaugh and Howard Stern have very different personalities but both have huge followings of raving fans which translate into bulging bank accounts.
Get this: Adding personality to everything you do is a MAJOR key to the vault. It’s a game changer and fortunately, it’s easy to do. There is a blueprint you can follow. And you should start implementing this blueprint immediately. If you do, you will see results in your bank account in 21 days or less.
Kick butt, make mucho DEEnero!
Dave Dee
P.S. Tonight I’m going to see The Who in concert so once again, I ask you: “Who are you? Who, who, who, who?”