Rehearsal dinner tonight.
Wedding tomorrow.
And somehow, I still managed to pack a dress shirt and a belt. Miracles never cease.
Quick tip to wrap this week’s theme:
If you want more qualified leads to convert into appointments,
make sure your opt-in page matches the promise you made in your ad or email.
Mismatch = mistrust.
Mistrust = delete, unsubscribe, or ghost-town results.
Keep it congruent. Keep it clear.
It’s a small thing with a big impact.
Kick butt, make mucho DEEnero!
Dave “Ready to Toast” Dee