Sunday Quick(But Crucial) Tip

Rehearsal dinner tonight.

Wedding tomorrow.

And somehow, I still managed to pack a dress shirt and a belt. Miracles never cease.

Quick tip to wrap this week’s theme:

If you want more qualified leads to convert into appointments,

make sure your opt-in page matches the promise you made in your ad or email.

Mismatch = mistrust.

Mistrust = delete, unsubscribe, or ghost-town results.

Keep it congruent. Keep it clear.

It’s a small thing with a big impact.

Kick butt, make mucho DEEnero!

Dave “Ready to Toast” Dee


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