Let me ruffle some feathers today: Stop selling your services.

Because if your consultations are all about selling your services, you’re doing it wrong.

Let me explain.

Imagine you’re sitting in a consultation with a prospect. You’re walking them through your process, showing them all the features of what you offer, and proving why your service is better than everyone else’s.

They smile, nod politely, and say, “I’ll think about it.”

And then… crickets.

Why? Because you were selling your service.

The truth is, people don’t care about your service—not really. They care about their problem.

When they’re sitting across from you (or on a Zoom call), they’re not thinking about the features of what you do. They’re thinking about the transformation they’ll get by working with you.

Here’s the key: In your consultations, don’t sell your service. Sell the outcome.

Instead of saying, “Here’s everything I do,” ask questions like:

• “What’s the biggest challenge you’re facing right now?”
• “What would your life/business look like if that problem disappeared?”
• “How would it feel to finally achieve that goal?”

And then, position yourself as the bridge between their current pain and their desired outcome.

I’ve been in countless high-end consultations, both as the prospect and the service provider. And let me tell you—when someone focuses on my pain and paints a picture of the result I’ll get, it’s a no-brainer to say, “Let’s do it.”

So, stop selling your services. Start selling the transformation.

Your prospects will thank you. (And you’ll thank me when your closing rate goes up.)

Kick butt, make mucho DEEnero,

Dave “Outcome Over Everything” Dee

P.S. To learn more about how to get more meetings with high-quality leads, close more sales, and make more money without working harder, go here: www.davedee.com/vip.