I came across this excellent article by Carmine Gallo, published by Inc., revealing how master presenter Steve Jobs prepared for his now-iconic presentations. You can read the full article here.
Interestingly, the tips echo what I wrote about practice and rehearsal in yesterday’s DEEmail, but the final sentence of the article sums up how I approach and teach about, creating and delivering presentations that sell:
“By treating keynote presentations like theatrical performances–and by rehearsing like stage performers do–Jobs elevated the business presentation to an art form.”
I prepare for my one-to-many sales presentations the same way I do when putting together one of my transformational entertainment shows.
You add the all-important entertainment factor by thinking about and preparing your webinars or in-person group presentations as shows and performances. Couple entertainment with quality information (Infotainment), and you will increase your conversions and get more clients.
Kick butt, make mucho DEEnero!
Dave “Yes, you can be an entertainer” Dee
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