So not sexy

Here’s an eternal truth:

Most things that’ll move the profit needle in your business aren’t sexy. They can be downright boring.

The newest technology is sexy.

The hottest new marketing trend is sexy.

“Secrets” are sexy.

Sexy sells.

But, mastering the fundamentals is what separates the top earners in any profession from everyone else.

Bruce Lee said, “I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.”

That’s true, but most people won’t practice that one kick. Instead, they get bored, curious, or distracted and chase after the new sexy thang hoping to get the desired results. But they end up frustrated and on the prowl for their new sexy fix.

The “secret” to success is mastering and focusing on the fundamentals. Do that, and you’ll be in rarified air with the best of the best.

If you sell a professional service and get inbound calls from potential clients, the most important fundamental you and your team must master is handling those calls. More marketing dollars are wasted from untrained or poorly trained people answering your phone – even if that is you.

The March issue of the Inner Sanctum “Sales Arcana” newsletter is a masterclass in print titled Inbound Sales Magic: Converting prospect phone calls into scheduled appointments. I give you scripts to answer the phone, collect crucial information from your prospects, answer their top six concerns, and turn more calls into appointments. Plus, you’ll discover how to develop instant rapport over the phone, three steps to talking to prospects that lead to maximum conversions, six ways to engage in active listening, and so much more.

The deadline to become a member and receive that issue is tomorrow.

Here’s the link to join us now.

Kick butt, make mucho DEEnero!

Dave “If You Want My Body And You Think I’m Sexy” Dee

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