Yesterday morning, I went to Sunrise Service on the beach – an Easter Sunday tradition where folks gather very early (and I mean very early) to celebrate the resurrection.

But what made this particular service even more meaningful?

Kalia and my son Zac came with me.

Both of them are Jewish. And while Easter isn’t a holiday they celebrate, they wanted to be there with me anyway.

We stood barefoot in the sand, coffee in hand, watching the sky glow pink-orange-gold while a local pastor gave a simple, heartfelt message.

And that’s what struck me most.

The power of presence.

They didn’t show up for them.

They showed up for me.

And in that moment, it hit me:

This is exactly what your leads need, too.

When someone clicks on your ad… or signs up for your free report… or registers for your webinar…

They’re showing up.

For you.

Not because they “need more information.”

Not because they’re bored.

But something about your message moved them to take the next step.

Which means your job is simple:

Make it easy to keep going.

Don’t make them hunt around for the next step.

Don’t ghost them after they raise their hand.

Don’t send them a boring, generic confirmation page or email.

They showed up for you. Show up for them.

Here’s a quick gut-check question to start your week:

If I followed the journey of a brand-new lead, what would I experience?

Clarity… or confusion?

Momentum… or mixed signals?

There’s often a leak you didn’t know was there.

We’ll talk more about that tomorrow.

Kick butt, make mucho DEEnero!

Dave “Grateful on the Sand” Dee