True story.

Many moons ago, I had a private client whom I helped grow her core business and then create a 7-figure coaching business from scratch.

I DEEsigned a new lead generation campaign for her that included a mini-lead capture website.

It was clean and simple.

She wanted something fancier and “prettier,” so we created another version of the website with a professionally edited video and other bells and whistles.

We did a split test because I didn’t know which page would have a higher lead capture rate. I didn’t care which page was the winner. Whatever one got a higher conversion rate, we’d use.

Makes sense, right?

Apparently not.

You see, even though the simple page trounced the fancier, better-looking one, my client decided to, you guessed it, use the one she liked better.

It doesn’t matter what you, your favorite guru, spouse, or employees think.

A good commandment to remember is:

Results. Rule. Period.

Kick butt, make mucho DEEnero!

Dave “She’s No Longer A Client” Dee