I just watched Adam Witty, the new owner of the former GKIC, deliver a stunning speech at SuperConference. Although Sir Adam was not selling a product, he was selling a VISION of a brighter future, and from the audience’s reaction, he closed the sale.
You don’t have to “collect a credit card” to “close the sale.” The precise same principals I teach about one-to-many selling apply whether you are selling a product, service or idea. Which brings me to roller coasters.
When I look out the windows of my suite, I see the roller coaster at Seaworld.
One of the core principles I teach is to bring your audience on an “emotional roller coaster” during your presentation. People buy based on emotion, and when you arouse emotions, both positive and negative, you will make more sales.
You need to make your audience FEEL something if you want to move them. It doesn’t matter what you’re selling. A laundry list of “facts” about your product or service won’t close the sale albeit to a tiny portion of your audience. You need to “move’ them.
Think about the most significant salespeople/communicators/leaders throughout human history. They all stirred up strong emotions in their audiences and created movements that changed the world, for good and evil.
You might be thinking, “Yes, but I sell X,” so what you’re saying doesn’t apply to me. You’d be right if you want to be average but since you’re reading this right now, that’s obviously not the case.
If you want to learn how emotionally move your audience to close more sales, regardless of what you’re selling, then it’s time for you to get serious and upgrade to VIP status. You can do that here:
Dave “Maybe I Will Ride That Coaster” Dee